Marriott Adds Starwood Brands to Luxury Offerings

The video discusses the merger of Marriott and Starwood, focusing on maintaining 30 luxury brands and differentiating them. It highlights the challenges of integrating their systems, particularly the loyalty programs, and the strategy to target a broad audience, including millennials, without catering exclusively to them. The video also covers the importance of brand identity and the value of the Autograph Collection.

How are the loyalty programs of Marriott and Starwood being managed during the integration process?

What insights did Tina Edmundson provide regarding the target demographic for the combined company?