COGNITIVE REASONS FOR WHY WE FORGET: Interference and Retrieval Failures

The video explores why we forget, despite long-term memory's unlimited capacity. It discusses interference theory, including proactive and retroactive interference, and how they affect memory recall. Retrieval failure and encoding specificity are examined, highlighting the importance of consistent contextual information for memory retrieval. Context-dependent and state-dependent forgetting are also covered, showing how environment and mental state impact memory. The video concludes with a call to action for viewers to engage with the content.

How do context and state-dependent cues influence memory retrieval?

What were the findings of Goodwin et al. regarding state-dependent forgetting?

In what ways can mood affect memory recall according to the text?