China's WeChat Takes on the West

The transcript discusses WeChat's success in its domestic market and its aspirations in Europe. The focus is on targeting European businesses interested in the Chinese market, rather than consumers. WeChat plans to expand its services, including payment options, across Europe, starting with Italy and the UK. The company emphasizes the importance of brand protection and encryption, ensuring a secure platform for luxury and other brands. The discussion also touches on the challenges and opportunities in the European market, including the impact of Brexit.

What role do payments play in WeChat's business model according to the text?

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How does WeChat ensure the authenticity of brands on its platform?

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What types of companies is WeChat targeting for its services?

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