Keeping the British Style Alive and Well

Patrick Grant, owner of Norton and Sons, is working to promote British style through tailored suits. Norton and Sons, a historic tailoring shop, was rescued by Grant in 2005. Despite not being a fashion expert, Grant successfully revitalized the brand. The shop produces about 300 bespoke suits annually, focusing on quality over quantity. Grant has expanded his business by reviving other British brands and collaborating with companies like J.Crew. The bespoke suit-making process involves precise tailoring to individual measurements. While the market for such suits is niche, Grant's broader fashion endeavors are gaining traction.

In what ways has Patrick Grant expanded the business of Norton and Sons?

What challenges does Patrick Grant face in appealing to American clients?