How Candidates Are Using Pandora to Target the Youth

The video discusses the significant increase in digital ad spending by political campaigns, highlighting Pandora's role in targeting Latino voters through music and ads. It explains how Pandora uses data to tailor ads based on user preferences and demographics. The video also explores the impact of streaming radio on reaching young Latino voters, who are more likely to use mobile devices.

What significant change in digital ad spending is anticipated for political campaigns this year compared to four years ago?

How has Pandora positioned itself as a useful tool for targeting potential voters, particularly within the Latino community?

What demographic information can Pandora use to target ads effectively?

What are some characteristics of young Latino voters that make them a target for digital advertising?

What role does streaming radio play in reaching young Latino voters compared to traditional radio?