Bing Rings Up Digital Ad Success for Microsoft

Bing Rings Up Digital Ad Success for Microsoft

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Bing's unexpected success and its role as a model for Microsoft's smartphone business. It highlights Microsoft's transformation into a digital advertising giant and its market position relative to Apple and Google. The discussion also covers Microsoft's financial strategy, emphasizing its cash generation and potential as a blue chip stock with significant dividend growth.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of Microsoft's cash flow in relation to its stock performance.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text suggest about the future of Microsoft as a blue chip stock?

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