What is market orientation in the context of product development?
Market Orientation

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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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3 mins • 1 pt
How does a customer-focused orientation differ from a market orientation?
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3.
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3 mins • 1 pt
What are the characteristics of a conventional approach to product development?
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4.
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3 mins • 1 pt
Explain the concept of an unconventional approach in product development.
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5.
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What is the significance of identifying customer needs in market orientation?
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