Market Orientation

The video tutorial discusses market orientation in product development, highlighting the difference between customer-focused and market-oriented strategies. It explains how market orientation involves anticipating potential customer needs rather than responding to existing ones. The tutorial also contrasts conventional and unconventional approaches to product development, emphasizing the importance of innovation and capability in creating new products that may generate demand.

What is market orientation in the context of product development?

How does a customer-focused orientation differ from a market orientation?

What are the characteristics of a conventional approach to product development?

Explain the concept of an unconventional approach in product development.

What is the significance of identifying customer needs in market orientation?