Using Data to Target Political Ads

The video discusses the use of TV advertising, particularly by satellite providers like Dish and DIRECTV, to target ads to specific consumers. It explains how satellite TV can deliver personalized ads and the adoption of this technology by political campaigns. Privacy concerns and the potential for cable companies to adopt similar strategies are also covered. The video highlights the complexity of campaign strategies using targeted ads and the challenges involved.

In what ways might cable companies enter the targeted advertising market?

What steps have satellite providers taken to enhance their advertising capabilities this year?