Rolex Seller Says Better Times Lie Ahead After Slump

The transcript discusses the performance and strategic adjustments of Watches of Switzerland amid market challenges. The company has revised its guidance upwards due to better-than-expected performance, despite lockdowns affecting sales. Adaptations include increased online sales and technology use. The impact of reduced tourism and VAT changes on sales is also covered. Additionally, the investment potential of luxury watches is highlighted, with brands like Rolex maintaining high demand and value.

What factors contributed to the company's improved guidance for the upcoming year?

How did the company perform in the first half of the year compared to expectations?

What challenges did the company face during the lockdown in the UK?

How has the online sales performance changed during the lockdown?

What percentage of the company's business was historically attributed to tourists?

What strategies did the company implement to cope with the lack of international business?

In what ways do customers view luxury watches as a store of value?