Troy Campbell - How to Disneyfy Anything

Troy Campbell, a professor and former Disney Imagineer, discusses the three principles that make Disney rides great: taking you somewhere, thrilling you, and connecting with something you love. He uses Hyperspace Mountain as an example of a successful ride and contrasts it with failed rides like the Malibu Jammer. Campbell suggests applying these principles to enhance experiences in various fields, such as business, teaching, and personal interactions.

Why is it important for experiences to connect with something people already love?

In what ways can the principles of Disney rides be applied to lectures or events?