Revving Up HBO Now's Subscriber Growth

The video discusses the rise of streaming services like HBO Now, CBS All Access, and Showtime, which emerged as alternatives to traditional cable subscriptions. It highlights the trend of cord-cutting and the success of platforms like Netflix. The video also examines the pricing strategies of these services, noting HBO Now's higher cost compared to competitors. Additionally, it explores the marketing efforts and distribution challenges faced by these services in a market dominated by cable companies.

What was the pricing strategy for HBO Now compared to Netflix?

What marketing strategies did HBO use for HBO Now?