Ben Lerer Weighs in on Facebook's Content Push

The transcript discusses the shift of advertising dollars from traditional TV to digital platforms like Facebook and Google, driven by consumer attention moving to mobile and digital media. It highlights the challenges and opportunities for media brands in this new ecosystem, emphasizing the importance of premium content. The launch of Facebook Watch is noted as a significant development, with content creators now being paid for their work. The success of shows like 'The Comeback Kid' on Facebook Watch is highlighted, showcasing the platform's potential for high engagement and viewership.

What is the significance of the shift of advertising dollars from television to mobile platforms?

What challenges do media brands face when building on digital platforms?

How are platforms like Facebook and Google changing the landscape for content creators?

In what ways are content creators benefiting from the competition among multiple platforms?

What metrics indicate the success of the show 'Comeback Kid' on Facebook Watch?