Sales Mix

The video tutorial explains the concept of a sales mix, which is the array of products a company sells and the proportion of overall sales each product accounts for. It highlights the importance of understanding the sales mix to ensure products are profitable and to identify areas for improvement. The sales mix reflects product popularity through revenue generation, guiding marketers in strategic decision-making.

What is one of the primary responsibilities of marketers according to the video?

• To handle customer complaints

• To manage employee schedules

• To decide what the company should sell

• To design company logos

How does the sales mix help marketers?

• By determining the company's budget

• By setting employee salaries

• By reflecting the proportion of sales each product contributes

• By predicting future market trends

What should marketers do with products that are not performing well?

• Spend less time on them

• Increase their marketing budget

• Lower their prices

• Discontinue them immediately

What does the sales mix indicate about products?

• Their environmental impact

• Their popularity through revenue

• Their manufacturing cost

• Their warranty period

Why is it crucial for marketers to understand the sales mix?

• To improve customer service

• To make informed decisions about product focus

• To enhance team collaboration

• To increase social media presence