15 new E. coli cases linked to McDonald's Quarter Pounders, total now at 90

15 new E. coli cases linked to McDonald's Quarter Pounders, total now at 90

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the impact of a recent outbreak on McDonald's business, focusing on the company's efforts to regain customer trust. The CFO highlights a slight increase in third-quarter same-store sales, despite an overall decline. The outbreak led to a drop in daily sales and foot traffic, but the affected menu item has returned without the problematic ingredient.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current focus of McDonald's according to the CFO?

Launching new products

Regaining customer trust

Increasing advertising budget

Expanding into new markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did McDonald's shares perform today?

They were not traded

They decreased significantly

They increased significantly

They barely moved

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change was observed in McDonald's third-quarter same-store sales?

A significant decrease

No change

A slight increase

A significant increase

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What immediate effect did the outbreak have on McDonald's?

Drop in daily sales and foot traffic

Increased foot traffic

Increased sales

No effect

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What ingredient was removed from the quarter pounders after the outbreak?

Cheese

Lettuce

Tomatoes

Onions