Blink Offers Prescription for Customers' Discount Drugs

Blink Offers Prescription for Customers' Discount Drugs

Assessment

Interactive Video

Business, Health Sciences, Social Studies, Engineering, Biology

University

Hard

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The video discusses the high retail prices of prescription medications and the challenges faced by uninsured and underinsured Americans. Blink offers a solution by negotiating lower prices for generic and branded medications through a technology platform. The video explains the complexities of drug pricing, including list prices and rebates, and how Blink's approach benefits consumers. It also touches on the impact of healthcare reforms, such as Obamacare, on Blink's business model and the potential for increased out-of-pocket expenses.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Explain the concept of list price and net revenue in the context of medication pricing.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact could a fundamental shift in Obamacare have on the uninsured population?

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