Twitter Tumbles on Weak Guidance

Twitter Tumbles on Weak Guidance

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a disappointing revenue forecast, with digital sales lagging despite a 28% sales gain aligning with analyst expectations. The forecast predicts sales just over a billion, missing the midpoint. The CFO suggests a potential advertising rebound if trends continue, which could reach the high end of guidance. However, shares fell in double digits, indicating concerns about Twitter's position in the digital ad market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for the disappointment in Twitter's revenue forecast?

A decline in user growth

Underperformance in digital sales

Increased competition

High operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the expected sales figure for Twitter in the current quarter?

Just under a billion

Exactly a billion

Just over a billion

Two billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could lead to a rebound in Twitter's advertising revenue?

Continued rebound since March

Partnership with other social media platforms

A new marketing strategy

Increased user engagement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What indicates that there is concern about Twitter's market position?

Shares down in double digits

Increase in user base

High revenue growth

Partnership with competitors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential impact of the advertising rebound on Twitter's guidance?

It would cause a loss

It would bring them to the high end of their guidance

It would have no impact

It would lower their guidance