Shop Mannequins to be Given Digital Make-Over

The video discusses the use of interactive mannequins at Bentalls department store in London, which enhance the shopping experience by using Bluetooth technology to communicate with customers' smartphones. This system provides information on clothing availability and allows purchases directly from the phone. While efficient, it may be perceived as intrusive if overly sales-focused. The technology targets younger consumers and aligns with the trend of increasing online clothing purchases.

What technology is being used to enhance the shopping experience at Bentalls department store?

How does the interactive mannequin recognize a customer's phone?

What information can the interactive mannequins provide to customers?

What are the potential drawbacks of using interactive mannequins for marketing?

Why might the economy app be beneficial for certain customers?