How to Use Your Authority to Influence and Persuade

The video explores the concept of authority, focusing on hierarchical and intellectual forms. It discusses how authority influences persuasion and the importance of credibility. Hierarchical authority is often displayed through status symbols, while intellectual authority is shown through knowledge and expertise. The video emphasizes the role of confidence in portraying authority and offers tips on effectively communicating authority through credentials and careful use of jargon.

What is the significance of asserting a rule backed by regulations or sanctions?

What are some subtle ways to convey authority through appearance?

How can one demonstrate intellectual authority in a professional setting?

Why is it important to explain jargon when using it in conversation?

In what ways can confidence impact one's perceived authority?