Moncler CEO on Luxury Trends, Inflation

Moncler CEO on Luxury Trends, Inflation

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the evolution of the luxury market post-COVID, emphasizing a shift from possession to experience and the growing importance of digital and omni-channel strategies. It highlights the need for companies to adapt to different global markets, particularly in China and the US, and the challenge of integrating physical and digital experiences. The discussion also covers company growth strategies, market segmentation, and the impact of political and economic factors on the luxury industry.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the luxury market changed after COVID according to the speaker?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the experiences that people are looking for in luxury after the pandemic?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker mean by 'Omni channel' in the context of luxury sales?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker suggest companies should approach different communities around the world?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the speaker mention regarding the luxury market in China?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of digital experiences in the future of luxury according to the speaker?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the relationship between traditional luxury brands and newer luxury brands?

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