Women walking into building

The video discusses the growth of the model industry in the US over the past 25 years, driven by the advertising sector's demand for models. It highlights the role of model agencies, primarily based in New York, which is considered the fashion and advertising capital of America. These agencies collect commissions from models' earnings. Notable agencies like John Robert Powers are mentioned as key players in this industry.

What has led to the growth of a new allied industry in the US?

• The rise of digital marketing

• The need for eye-catching femininity in advertising

• The decline of traditional media

• The demand for male models

Over the past 25 years, what has been a significant development in the model business?

• Decline in advertising budgets

• Growth of top model agencies

• Decrease in model agency commissions

• Emergence of new fashion trends

What percentage of earnings do model agencies typically collect as commission?

• 15%

• 10%

• 5%

• 20%

Where are most of the top model agencies located?

• Los Angeles

• Chicago

• New York

• Miami

Which well-known model agency is mentioned as a long-established institution?

• John Robert Powers

• Ford Models

• IMG Models

• Elite Model Management