Communicating the Return on Sustainability

The video discusses the concept of 'Return on Sustainability,' emphasizing that the benefits of sustainable practices extend beyond financial returns to include brand value and social, environmental, and climate benefits. It highlights the importance of demonstrating ROI to financial officers and suggests starting with easy, low-investment initiatives to build momentum and success stories. The video also stresses the need to enhance brand reputation and engage employees through sustainability efforts.

In what ways can sustainability enhance a company's brand value?

What strategies can organizations use to build momentum for sustainability initiatives?