Snapchat Said to Pick Morgan Stanley, Goldman to Lead IPO

Snapchat, the parent company of Snapchat, is preparing for an IPO with Morgan Stanley and Goldman Sachs as lead underwriters. Other banks like JP Morgan and Deutsche Bank are also involved. The company aims to go public by next March, with a revenue target of $350 million this year. Snapchat's business model includes disappearing messages and brand partnerships. The IPO pricing poses challenges due to the unpredictable nature of social media revenue streams.

What challenges might the banks face in pricing the Snapchat IPO?

What strategies is Snapchat employing to generate revenue, and how might these affect investor interest?