FIFA Women's World Cup Is a Big Gamble for Sports Giants Nike, Adidas

The video discusses the challenges Nike and Adidas face in predicting merchandise needs for winning teams in the World Cup, highlighting the risks of overproduction or underproduction. It also explores the rapid growth of women's football, with increased sponsorship, participation, and viewership, though prize money still lags behind men's football. The video notes the broader audience and advertising potential in women's sports, emphasizing gender parity and social media engagement.

In what ways do female athletes engage with their audience on social media compared to male athletes?

What is the significance of the digital ad spend difference between women's and men's football?