Farmers Back Buy British Campaign

The video discusses the importance of shopping locally, highlighting the benefits for local farmers and butchers, and the assurance of high standards in British products. It contrasts local produce with supermarket options, noting the higher cost but greater transparency and traceability. The video also addresses the horsemeat scandal, emphasizing the need for clear supply chain information to build consumer trust.

Why do some consumers prefer local butcher shops over supermarkets?

What is the significance of traceability in British food products?