Treasury Wine CEO: Demand in China Recovering 'Strongly'

The video discusses the recovery of the Chinese market post-pandemic, the impact of China-Australia relations on the wine industry, and strategic plans for Penfolds and Treasury Wine Estates. It also covers the restructuring of the US market presence, changes in consumer behavior due to COVID-19, and the impact on production and labor. Additionally, it explores the demographics and price points in the Chinese market.

What are the future trends expected in the wine market post-pandemic?

What measures were taken to ensure production continued during lockdowns?

What price points are most wines being sold at in China?

How has the company adapted its marketing strategies to engage younger consumers?