VOICED: The Cannes designers vying to give their clothes away

At Cannes, celebrities receive free designer outfits to wear at premieres, providing designers with brand exposure. The red carpet is a crucial platform for showcasing fashion. Designers compete to dress celebrities, offering expensive dresses and personalized items like Swarovski handbags. Handling celebrity demands can be challenging, but the exposure is valuable. Despite fewer female roles in films, fashion remains a highlight at festivals.

What are some of the unique promotional strategies used by brands at the festival?

Describe the competition among clothing houses during the Cannes Film Festival.