Disney and Lucasfilm’s ‘Star Wars’ Franchise Surpasses $4 Billion | THR News

The Walt Disney Company's acquisition of Lucasfilm for $4.06 billion has proven financially successful, with Star Wars films like The Force Awakens, Rogue One, and The Last Jedi generating significant box office revenue. Despite production and marketing costs, Disney has leveraged additional revenue streams such as merchandising and theme parks. The acquisition is part of Disney's broader strategy, following purchases of Marvel and Pixar, to dominate the film industry. Future plans include acquiring major parts of 21st Century Fox.

What was the purchase price of Lucasfilm by the Walt Disney Company?

How much did the films 'The Force Awakens', 'Rogue One', and 'The Last Jedi' gross in ticket sales worldwide?

What additional revenue streams has Disney generated from the Star Wars franchise?

What were the box office earnings of 'Rogue One' and how does it compare to 'The Last Jedi'?

Who was the CEO of Disney during the acquisition of Lucasfilm?