Can Hachette Turn Twitter Into a Bookstore?

The video discusses Twitter's new buy button feature, allowing direct book sales from authors to readers, potentially challenging Amazon's dominance. Paul Croskey from Bloomberg highlights the potential for Twitter to become a major retail platform, despite current challenges with fulfillment and competition from companies like Gumroad. The discussion also touches on consumer behavior, pricing strategies, and comparisons with Facebook's similar efforts. The conversation suggests a shift in consumer relationships from platforms like Amazon to direct interactions with authors on social media.

In what ways can the urgency of a limited-time offer on Twitter influence consumer behavior?

What factors contribute to the perception that social media is not a suitable place for making purchases?