Tangerine to Add Credit Lines in Bid to Be Everyday Bank

Tangerine to Add Credit Lines in Bid to Be Everyday Bank

Assessment

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Business

University

Hard

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Tangerine, under new CEO Brenda Rideout, plans to transform into an everyday bank. With a background in technology and 18 years at the company, Rideout aims to expand Tangerine's offerings beyond its niche savings roots. Acquired by Scotiabank in 2012, Tangerine will introduce new products like lines of credit and credit cards to boost revenue and customer engagement. The goal is to create a comprehensive banking experience through cross-selling multiple products.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why did Tangerine Bank decide to shift from being a niche savings bank to an everyday bank?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What new products has Tangerine Bank introduced under Brenda Rideout's leadership?

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