UBS's Juerg Zeltner on Commitment to Art Basel

The video discusses the evolving role of art as both a passion and an asset class for clients. It highlights the corporate art collection's significance and its display across numerous branches, emphasizing its contribution to the art market. Current trends show a shift towards higher quality and global reach. The speaker advises buying art for personal enjoyment rather than as an investment, noting the unique dynamics of the art market and its liquidity challenges.

What are the key reasons mentioned for the growing interest in art as an asset class?

How does the speaker describe the current state of the art market compared to the past?

What is the speaker's perspective on viewing art as an investment?

What does the speaker suggest about the liquidity of the art market?

In what ways does the speaker believe art contributes to society?