How Does The Brain Store and Retrieve Memories?

The video explains memory as a process involving neurons and synapses in the brain. It covers how memories are encoded through perception and stored in short or long term memory. The hippocampus plays a key role in deciding what to remember. Neurons communicate via synapses, forming a vast network. Short term memory is limited, while long term memory has unlimited capacity. Memory retrieval involves accessing unconscious storage. Challenges in memory include faulty encoding. The study of memory is ongoing, with much still to learn.

Explain the process of encoding in memory formation.

What factors can lead to the failure of memory retrieval?