NBAs $930M TV Fees Set to Double Under New Deal

The National Basketball Association (NBA) is set to double its revenue from TV contracts with ESPN, ABC, and TNT, as these networks have renewed their deals at twice the previous rate. Disney and Time Warner, the parent companies of these networks, have extended their contracts through 2025, although no official announcement has been made yet. The networks used an exclusive window to secure these deals, highlighting the importance of live sports in attracting large audiences and providing a buffer against digital competition.

How much is the NBA's annual revenue expected to increase from its broadcasting contracts?

• It will remain the same.

• It will double.

• It will decrease.

• It will triple.

Which companies are the parent organizations of the networks that extended their NBA contracts?

• NBC and CBS

• Fox and Viacom

• Sony and Universal

• Disney and Time Warner

Until what year are the NBA broadcasting deals extended?

• 2025

• 2030

• 2023

• 2027

What strategy did the networks use to secure their NBA contracts?

• They reduced advertising costs.

• They partnered with other networks.

• They used an exclusive window.

• They offered a higher bid.

Why do TV networks value live sporting events?

• They are easier to schedule.

• They are cheaper to broadcast.

• They attract large audiences and protect against digital competition.

• They require less advertising.