Fanbytes CEO Weighs In on Snap's Revenue Growth

The video discusses how companies use viral marketing through tools like memes and GIFs. It highlights Snapchat's unique role in brand engagement, especially with its AR lenses, and addresses concerns about brand safety. The generational differences in social media usage are explored, noting that platforms like Facebook, Snapchat, and Twitter cater to different age groups. The concept of 'advertainment' is introduced as a strategy to engage younger audiences who often use ad blockers, with platforms like Snapchat and TikTok having an advantage in this area.

What are some tools mentioned that can help companies' messages go viral?

How does the speaker describe the engagement level of Snapchat compared to other platforms?

What concerns do brands have regarding advertising on growing platforms like Snapchat?

What steps can Snapchat take to improve brand safety according to the speaker?

What is 'advertainment' and why is it important for reaching a younger audience?