MTV Looks to Build a Future on Its Rich History of Content

The video discusses Viacom's growth, focusing on MTV's leadership under Chris McCarthy. It highlights MTV's strategies to engage the younger demographic, including the 'Plus One to Vote' campaign. MTV Studios is expanding its content strategy by partnering with streaming platforms and leveraging its IP library. The discussion also covers the increasing demand for content, the importance of quality storytelling, and MTV's future as a strong brand with significant IP opportunities.

How does MTV intend to utilize its library of IP for streaming partners?

In what ways does Chris McCarthy believe the need for content will evolve in the future?

What is the significance of brand awareness for MTV according to Chris McCarthy?