Story, former Macy's CXO on Replacing Physical Experiences

Rachel Shackman discusses her journey with Story, a retail concept blending magazine, gallery, and store elements, which was sold to Macy's. She explores the impact of the pandemic on experiential retail, highlighting opportunities for innovation. The conversation covers virtual experiences, live shopping, and the importance of customer engagement. Rachel shares insights on adapting retail strategies to digital trends and concludes with her future plans.

How can brands create engaging virtual events that stand out?

What role does customer feedback play in shaping retail experiences?

What insights can be gained from analyzing social media comments?

What future projects is Rachel Shackman considering after leaving Macy's?