Tracking Down Counterfeit Goods On Amazon

The video discusses the prevalence of third party sellers on Amazon and their role in the rise of counterfeit goods. It explains the structure of Amazon's marketplace, highlighting the significant portion of sales from third party sellers. The video also addresses the challenges in preventing counterfeit sales due to low barriers to entry for sellers. Efforts by Amazon to combat counterfeit goods are mentioned, along with legislative initiatives like the Informed Consumers Act aimed at increasing transparency and accountability for online marketplaces.

What challenges do ecommerce companies face in tracking counterfeit sellers?

What is the Informed Consumers Act and what does it aim to achieve?