Tiffany CEO Says Revealing Source of Diamonds 'Is Our Duty'

Tiffany & Co. has launched an initiative to provide customers with the provenance of their diamonds, focusing on transparency in the supply chain. This effort involves significant investment in vertical integration and ethical sourcing, going beyond industry norms like the Kimberley Process. The initiative aims to differentiate Tiffany in the market, especially against synthetic diamonds, and is part of a broader brand revitalization strategy. Despite challenges in the Chinese market, Tiffany remains strong and is planning major renovations to its flagship store.

What initiative did Tiffany announce regarding their diamonds?

How does Tiffany plan to provide information about the provenance of their diamonds?

What has changed in customer interest regarding diamond sourcing?

What challenges does Tiffany face in providing diamond provenance information?

What investment has Tiffany made in their diamond sourcing and processing?

Which countries does Tiffany avoid sourcing diamonds from, and why?

What is Tiffany's stance on lab-grown or synthetic diamonds?

How does Tiffany's diamond sourcing initiative relate to their overall brand strategy?

How does Tiffany differentiate itself from other jewelers in terms of diamond sourcing?

What are Tiffany's expectations regarding the impact of their diamond provenance initiative on customer traffic?