Snapchat Isn't Just for the Youngs Anymore

Snapchat, initially perceived as a teen app, is gaining attention with its planned 2017 IPO valued at $25 billion. Known for its disappearing snaps, it boasts 235 million monthly users, with a strong presence among 18-24-year-olds. The app generates revenue through video ads and branded filters, appealing to advertisers targeting millennials. Despite its high valuation, Snapchat's future depends on sustained user engagement.

What are the primary sources of revenue for Snapchat?

What is the significance of Snapchat's valuation compared to Facebook's at the time of its IPO?