McDonald’s Wants to Know Your Order Before You Do

The video discusses the evolution of McDonald's from a simple fast food menu to a tech-driven giant. It highlights the company's initial success, challenges faced in 2013, and the strategic changes implemented by CEO Steve Easterbrook. The focus is on technological advancements like app-based orders, license plate scanning, and personalized menus, aiming to enhance customer experience and drive growth.

What simple menu items did McDonald's originally offer?

What significant change did Steve Easterbrook implement as CEO?

In what ways can diners customize their burgers at McDonald's?

How does McDonald's technology personalize the consumer experience?

What is the expected future capability of McDonald's regarding customer orders?