Hard Seltzer Craze Makes White Claw Maker a Multibillionaire

The video discusses Anthony von Mandl, founder of Mark Anthony Brands, and the success of White Claw, a hard seltzer that has seen significant market growth. Despite his success in the beverage industry, Anthony's true passion lies in wine, as he invests heavily in vineyards in the Okanogan region. White Claw faces competition from Truly and other brands, but it maintains a strong market share. The video also highlights the health-conscious trend among consumers, with products like White Claw appealing to those seeking fewer calories and sugars.

How has the health aspect of hard seltzers changed compared to Mike's Hard Lemonade?

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What does the term 'mindful drinking' refer to in the context of hard seltzers?

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