AOL CEO Armstrong: Lots of Innovations Left in Online Ads

AOL CEO Armstrong: Lots of Innovations Left in Online Ads

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript covers a discussion on Snapchat's entry into the advertising market and its potential impact on advertising rates and margins. It highlights AOL's focus on premium advertising and the competitive landscape in the ad tech industry. The conversation also touches on the growth of tech jobs in London, driven by startups, and the role of events like Tech Crunch. Additionally, it addresses rumors about potential mergers involving AOL and Yahoo, emphasizing AOL's strategic focus on growth and transformation.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends in job creation in the tech industry were highlighted in the discussion?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's view on the future of mergers and acquisitions in the tech industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe AOL's transformation and its current operational focus?

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