Michelin Planning More Price Hikes to Offset Inflation, CFO Chapot Says

The video discusses the disruptions faced in 2021, particularly in the supply chain and labor markets. It highlights the impact of the semiconductor shortage on the auto industry and predicts market recovery in 2022. The company has managed rising costs through strategic pricing and product mix adjustments. Despite inflation, demand for premium products remains stable, supported by strong brand reputation and technological advancements.

What is the expected trend for the semiconductor chip shortage in 2022?

How has the company managed to maintain its pricing power despite rising costs?

What role does product mix play in offsetting inflation for the company?