Italy’s Illycaffe Banking on Demand From U.S.

The transcript discusses the decision to open equity to Ron as a preferred partner to aid US expansion. The competitive process of selling a stake was influenced by COVID-19, leading to a business refocus. Ron was chosen for its expertise in minority investments and transatlantic strategy. Proceeds from the stake sale will be used for family holding adjustments. The company aims to penetrate the US market further, balancing American and Italian business approaches, with potential IPO considerations in the future.

What role does the new partner play in the company's strategy for US expansion?

What impact has the pandemic had on the company's business model?

How does the company plan to adapt its business approach for the US market?