CEO de Lamborghini dice que la compañía crece cada año

CEO de Lamborghini dice que la compañía crece cada año

Assessment

Interactive Video

Business, Other

University

Hard

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The video discusses the impact of potential trade wars on Lamborghini, the value of a possible Lamborghini IPO, and the company's growth strategy. It highlights the balance between increasing sales and maintaining brand exclusivity, lessons learned from Maserati's US market strategy, and the importance of customer engagement. The CEO emphasizes the company's commitment to exclusivity while expanding its product line and market reach.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What lessons does the speaker believe Lamborghini can learn from Maserati's experience in America?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the relationship between growth and exclusivity for Lamborghini?

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