How Citizens Financial Is Building a Better Bank

Citizens Bank is distinguishing itself in the crowded American banking sector by focusing on simplicity and ease of use for everyday consumers, primarily in the Northeast and Mid Atlantic. The bank offers products like a fee-avoiding checking account and a student loan refinancing option. Despite challenges from low interest rates and regulatory pressures, Citizens Bank sees opportunities in serving both everyday and affluent customers. The future of branch banking is shifting towards smaller, more efficient spaces with a focus on customer advice and self-service transactions.

What new product has the bank launched to help customers with student loans?

What is the future of branch banking according to the text?

How is the bank adapting to changes in transaction volume in branches?