What Would an IBM 3.0 Look Like?

The transcript discusses IBM's strategic challenges, including disappointing earnings and the need to transition from hardware to cloud services. Investors are concerned about IBM's future projections. Lance Crosby, CEO of Softlayer, is pivotal in this transition, emphasizing the need for speed to compete with companies like Amazon and Microsoft. The cultural shift within IBM, a large organization, is also highlighted as a significant challenge.

In what ways are customers' preferences affecting IBM's product delivery?

What cultural shifts are necessary for IBM to adapt to the current tech landscape?