Mytheresa CEO on China Expansion Plans

The video discusses the rebound in Chinese luxury consumption, highlighting the resilience of high-end spending and the role of experiences in driving purchases. It explores the concept of revenge consumption and its sustainability, drawing parallels with the US market. The focus shifts to My Teresa's business performance in China, including expansion plans and collaborations with local designers. Challenges in servicing Chinese luxury consumers through a cross-border model are addressed, emphasizing the importance of local engagement and the growing online luxury market.

How does the company plan to engage with top customers in China?

What challenges does the company face in servicing the Chinese luxury consumer?

What are the expectations for the online share of luxury sales in China?