VOICED : Car makers seek to cash in on Chinese

The transcript discusses the luxury car market in China, highlighting the ownership of high-end vehicles like Porsche and Lamborghini. It emphasizes the potential of the Chinese market for premium and ultra-luxury cars, noting the significant sales figures and the emergence of new buyers. Automakers view China as a long-term growth opportunity, with a focus on the desires of the Chinese middle class. The competition among high-end brands is intense, targeting the super-rich in China, where cultural tendencies celebrate success.

Discuss the emerging trends in the luxury vehicle market in China.

What challenges do automakers face in the Chinese luxury car market?