Business Segment - Strategic Business Unit, SBU

The video tutorial explains the importance of strategic thinking in business and marketing, focusing on the concept of business segments, also known as strategic business units (SBUs). These segments operate independently within a larger company, generating their own costs and revenue. The tutorial emphasizes the need for strategic management and marketing to ensure these segments align with the overall business strategy.

What is a business segment also known as?

What is the main characteristic of a strategic business unit?

How does a business segment operate in relation to the rest of the business?

What links a business segment to the rest of the company?

In what way can a business segment stand independently?