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Just Energy CEO: Strong U.S. Dollar Offsets Pound Impact

Just Energy CEO: Strong U.S. Dollar Offsets Pound Impact

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the impact of Brexit on Just Energy, focusing on its UK operations, which account for 10% of its business. Co-CEO Deb Merril shares the company's initial shock and the uncertainty faced by employees. The company has grown organically in the UK by combining North American practices with local expertise. Post-Brexit, Just Energy views each market individually and plans to expand into Germany and Austria. The company is considering the location of its European headquarters, weighing options between the UK and continental Europe. Currency fluctuations, particularly the weakening pound, are also discussed, along with the potential impact on earnings and commodity prices.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What considerations does Just Energy have regarding its European headquarters?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Just Energy's approach to currency risk following the Brexit vote?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Just Energy plan to adapt its product offerings in response to market changes?

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